Nike | Pegasus Turbo

Nike | Pegasus Turbo

Nike | Pegasus Turbo

In 2017, Eliud Kipchoge ran the fastest marathon ever. 2:00:25. That’s two hours, twenty five seconds to run 26.2188 miles (42.195km)

Nike contacted CCD to take this vision to the next level for the Nike Soho store. When we met with the Nike team, the product team had mocked up this visual assemblage of a flight-wing thruster as material and emotional reference. The concept¬† of the sculpture was to “showcase the concept of speed and innovation through the metaphor of “augmentation“.

Augmentation

The other awesome part about this was that the team was developing the store based on this idea of technology + Neo-Tokyo design language with a huge influence from acclaimed Japanese artist Hajime Sorayama. We just so happened to be heading to Tokyo a week from when we got the call that we won the job. It also just so happened that Mr. Sorayama was having an exhibition at Nanzuka Underground a mere 20 minute train ride from the hotel! Naturally, we went and got a ton of awesome photos of the show.

 

Flash forward through the amazing amount of great collaboration from the team, we developed one of the most beautiful impact moments in CCD’s history.

 

Verizon Innovation Center

Verizon Innovation Center

CCD designed a line of furniture and fixtures for Verizon’s Innovation Centers in Boston and San Francisco. The goal was to create a kit of parts that could be used as modules for telling various technology stories. The kit initially started out as a singular item that would be repeated throughout the space; allowing the architecture to play a larger role in the innovation story. Therefore, the initial concepts started much more modest in their presence.

As the team gave feedback, we quickly knew that the importance of the furniture was going to play a much larger role in supporting the innovation story. We went with a design that would allow for both modularity in both signage and lighting.

This then lead to graphic explorations, extrapolating the form out to other areas in the buildings and applying the aesthetic to additional form factors until a kit of parts was produced. The kit included a coffee table, merchandising table, a 1×1 and 2×1 side table, a standee, a long-wrap merchandising bench, as well as pillar signage.

Once approved, the team put everything into production and the pieces were installed at the locations at both centers. Everyone was super pleased and the project led to additional design work in the building in the form of lighting exploration, space audits, and more!

We love to work with technology companies. They have some really amazing problems to solve and we are happy to be a part of their team!Verizon loved the designs so much, they were included in the executive briefing program collateral.

Stillmotion | Muse Office Redesign

Stillmotion and Muse | The Second Pillar

There are four pillars of story: People, Place, Plot, and Purpose. Stillmotion and the educational company Muse call these the 4 P’s of storytelling.

CCD was tasked to take a closer look at that second “P” when we were approached by Stillmotion cofounder,¬†Amina Moreau.

The process started with a deep dive into the teams’ keywords, culture and big wishes for the space. From there, we got to work compiling inspirational imagery, visual nomenclature and ideating on both the visual language

Once the visual inspiration was set, and the drawings were composed, we could do a proper site audit and create a 3D model in which we would render up the concepts for the approval of the team.

After everything was said and done, the space came together better than we could have imagined and lead to some awesome backgrounds for video shoots that Stillmotion and Muse would ultimately do to market their services and products.

The chandelier holds and accepts press passes from all of the events that the Stillmotion team has taken part in.

Head on over to Stillmotion’s site for some great insight into storytelling, film, and workshops! Check out Muse to learn more about their Storybuilder app and their educational content!

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