Anthem Memory Care

Anthem Memory Care | Beacon of Hope

“Alzheimer’s is the most common form of dementia, a general term for memory loss and other cognitive abilities serious enough to interfere with daily life. Alzheimer’s disease accounts for 60 to 80 percent of dementia cases.

Alzheimer’s is not a normal part of aging. The greatest known risk factor is increasing age, and the majority of people with Alzheimer’s are 65 and older. But Alzheimer’s is not just a disease of old age. Approximately 200,000 Americans under the age of 65 have younger-onset Alzheimer’s disease (also known as early-onset Alzheimer’s).”Alzheimer’s Association

Anthem Memory Care is a facility that specializes in providing the highest quality care, comfort and support to individuals living with cognitive impairment and their families.

CCD was approached by Rob Off to design the lamps that would live outside the care facilities. These lamps would become a visual metaphor for the “light in the dark” and represent a beacon which Anthem holds for it’s clients as well as a physical manifestation of the brand itself.

The initial drawings made use of metaphors such as a shepherd’s crook and lighthouse proportions. We really focused on just the head of the lamp as it would inform the general aesthetic of the rest of the lamp. So we started there and worked our way down.

After a design was selected, we attached a base to the design that would offer continuity of the brand to the message as well as create something that would be visually compelling.

The 3D model represented the final design direction to inform the fabrication that Rob and his team would use for fabrication and installation.

The bottom of the lamp included a cast ring that had their brand keywords debossed into the surface: “Love | Protect | Engage”.

These lamps represent not only the Anthem Memory Care brand, but they represent hope and guidance for the individuals and families that see them; providing a little more light in the dark.

 

 

 

 

Huntco Rebranding

Rebranding Huntco

In another enjoyable partnership, CCD teamed with independent brand builder Heather Cummings in a radical makeover the image of Huntco, a longtime Portland manufacturer and distributor of outdoor accessories.

Over the span of 30 years, Huntco had accrued hundreds of original designs for bike racks, benches and other outdoor furnishings.  CCD helped Cummings leverage 270 existing CAD models to compile an online catalog of photorealistic renderings.  It is one of many cases where rendered images is proving a superior marketing tool than traditional product photography.racks

Phase 2: Creating a structure

Next up, we identified an opportunity to develop a set of educational tools for Huntco. This would leverage social media and internal research to further influence next steps for the company. This started by CCD conducting an internal interview Huntco’s employees to get a better sense of levels of satisfaction, where the account management team was feeling a little stress, and seeing where opportunities existed for more marketing pushes.

Afterwards, we created a social media best practices guide specifically tailored for the Huntco brand, a campaign that would run for the duration leading up and slightly after the new site had launched as well as a set of speculative designs for bike racks into the future.

The project effectively elevated the image of a blue-collar operation to that of a design-savvy Portland trendsetter.  We’re eager to see what comes next for Huntco!

 

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