Anthem Memory Care

Anthem Memory Care | Beacon of Hope

“Alzheimer’s is the most common form of dementia, a general term for memory loss and other cognitive abilities serious enough to interfere with daily life. Alzheimer’s disease accounts for 60 to 80 percent of dementia cases.

Alzheimer’s is not a normal part of aging. The greatest known risk factor is increasing age, and the majority of people with Alzheimer’s are 65 and older. But Alzheimer’s is not just a disease of old age. Approximately 200,000 Americans under the age of 65 have younger-onset Alzheimer’s disease (also known as early-onset Alzheimer’s).”Alzheimer’s Association

Anthem Memory Care is a facility that specializes in providing the highest quality care, comfort and support to individuals living with cognitive impairment and their families.

CCD was approached by Rob Off to design the lamps that would live outside the care facilities. These lamps would become a visual metaphor for the “light in the dark” and represent a beacon which Anthem holds for it’s clients as well as a physical manifestation of the brand itself.

The initial drawings made use of metaphors such as a shepherd’s crook and lighthouse proportions. We really focused on just the head of the lamp as it would inform the general aesthetic of the rest of the lamp. So we started there and worked our way down.

After a design was selected, we attached a base to the design that would offer continuity of the brand to the message as well as create something that would be visually compelling.

The 3D model represented the final design direction to inform the fabrication that Rob and his team would use for fabrication and installation.

The bottom of the lamp included a cast ring that had their brand keywords debossed into the surface: “Love | Protect | Engage”.

These lamps represent not only the Anthem Memory Care brand, but they represent hope and guidance for the individuals and families that see them; providing a little more light in the dark.

 

 

 

 

Huntco | Tilikum Bike Rack

Huntco | Tilikum Bike Rack

Huntco Site Furnishings is an outdoor accessory brand in Portland, Oregon. For the last few decades, they’ve silently provided an amazing assortment of bike racks, benches, bollards, tables, and chairs to the architecture community to add a wonderful level of finesse to the finishing touches of the buildings around the world.

Huntco’s president, Casey Rice, reached out to CCD after we contributed to the strategic rebranding  efforts to consult and ultimately design the next bike rack for their collection.

Oregon is just loaded with beauty and with that, CCD decided to look locally for inspiration. We drew inspiration from the recently erected Tilikum Crossing pedestrian bridge, the beautiful Portland skyline, Mt. Hood’s summit and other amazing landmarks as well as metaphors such as forward movement and track runners. Let’s create something exciting!

But like all good design, aesthetic investigation is just part of the puzzle. We looked at what problems occur with bike racks themselves. What simple form languages could be used to not only simplify the locking process, but also inhibit people from stealing bikes?

By creating an elliptical pipe, we could deter those that come with handheld pipe-cutting tools and increase the potential tangent surface area for where the bike is locked. Also, by reducing the forward leg height, we simplify the ergonomics of locking the front or back wheel and the frame to the rack.

Once we had the general form factor established, we experimented with tapering the tube from 4″ down to 2″, using flanges at the bottom that were blended into the form factor, as well as creating super skinny versions.

 

The rack was conceived, designed and produced in about 6 months. This is a much better accoutrement to a new apartment building than some of those other, more pedestrian bike rack solutions.

Check it out here, along with a wide range of other awesome bike security solutions!

 

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