Anthem Memory Care

Anthem Memory Care | Beacon of Hope

“Alzheimer’s is the most common form of dementia, a general term for memory loss and other cognitive abilities serious enough to interfere with daily life. Alzheimer’s disease accounts for 60 to 80 percent of dementia cases.

Alzheimer’s is not a normal part of aging. The greatest known risk factor is increasing age, and the majority of people with Alzheimer’s are 65 and older. But Alzheimer’s is not just a disease of old age. Approximately 200,000 Americans under the age of 65 have younger-onset Alzheimer’s disease (also known as early-onset Alzheimer’s).”Alzheimer’s Association

Anthem Memory Care is a facility that specializes in providing the highest quality care, comfort and support to individuals living with cognitive impairment and their families.

CCD was approached by Rob Off to design the lamps that would live outside the care facilities. These lamps would become a visual metaphor for the “light in the dark” and represent a beacon which Anthem holds for it’s clients as well as a physical manifestation of the brand itself.

The initial drawings made use of metaphors such as a shepherd’s crook and lighthouse proportions. We really focused on just the head of the lamp as it would inform the general aesthetic of the rest of the lamp. So we started there and worked our way down.

After a design was selected, we attached a base to the design that would offer continuity of the brand to the message as well as create something that would be visually compelling.

The 3D model represented the final design direction to inform the fabrication that Rob and his team would use for fabrication and installation.

The bottom of the lamp included a cast ring that had their brand keywords debossed into the surface: “Love | Protect | Engage”.

These lamps represent not only the Anthem Memory Care brand, but they represent hope and guidance for the individuals and families that see them; providing a little more light in the dark.

 

 

 

 

Stillmotion | Muse Office Redesign

Stillmotion and Muse | The Second Pillar

There are four pillars of story: People, Place, Plot, and Purpose. Stillmotion and the educational company Muse call these the 4 P’s of storytelling.

CCD was tasked to take a closer look at that second “P” when we were approached by Stillmotion cofounder, Amina Moreau.

The process started with a deep dive into the teams’ keywords, culture and big wishes for the space. From there, we got to work compiling inspirational imagery, visual nomenclature and ideating on both the visual language

Once the visual inspiration was set, and the drawings were composed, we could do a proper site audit and create a 3D model in which we would render up the concepts for the approval of the team.

After everything was said and done, the space came together better than we could have imagined and lead to some awesome backgrounds for video shoots that Stillmotion and Muse would ultimately do to market their services and products.

The chandelier holds and accepts press passes from all of the events that the Stillmotion team has taken part in.

Head on over to Stillmotion’s site for some great insight into storytelling, film, and workshops! Check out Muse to learn more about their Storybuilder app and their educational content!

Luxion KeyShot Consumer Insight

Luxion KeyShot | Consumer Insight Study

Long-time partners Obleo Design Media and Luxion (developer of the amazing KeyShot rendering software) reached out to Con Cor Design for assistance. The objective was to conduct a deep dive research session into the customer base of Luxion to mine information about customer satisfaction, requests, usage, and work history.  Obleo would follow-up by choosing the best user candidates as subjects for Luxion case studies and industry articles.

CCD designers who were already fluent in the rendering application were tasked with interviewing KeyShot users at 20 established industrial design agencies.  Interviewees included Peter Riering-Czekalla of IDEO, Klaus Rosburg of Sonic, Inc., Daniel Richardson of Greaves Best Design among other top professionals.

The conversations delved into the workaday issues with rendering software, how the technology helps the designers engage with clients, and recent project examples where KeyShot performed.

The recorded phone interviews where submitted to Obleo for transcription and analysis. CCD staff reviewed and corrected the hard copies.  From this wide net of customer interviews, Luxion gained some direct product feedback and its press agency Obleo Design Media was able to develop eight articles for the trade press highlighting KeyShot’s impact on the profession.  A few story examples can be found here.

While we can’t share all of the key Keyshot insights that we gathered over the 3-month project, we can say that we enjoyed some compelling conversations that led to great marketing material as well as product improvement feedback for several versions down the line.

Huntco Rebranding

Rebranding Huntco

In another enjoyable partnership, CCD teamed with independent brand builder Heather Cummings in a radical makeover the image of Huntco, a longtime Portland manufacturer and distributor of outdoor accessories.

Over the span of 30 years, Huntco had accrued hundreds of original designs for bike racks, benches and other outdoor furnishings.  CCD helped Cummings leverage 270 existing CAD models to compile an online catalog of photorealistic renderings.  It is one of many cases where rendered images is proving a superior marketing tool than traditional product photography.racks

Phase 2: Creating a structure

Next up, we identified an opportunity to develop a set of educational tools for Huntco. This would leverage social media and internal research to further influence next steps for the company. This started by CCD conducting an internal interview Huntco’s employees to get a better sense of levels of satisfaction, where the account management team was feeling a little stress, and seeing where opportunities existed for more marketing pushes.

Afterwards, we created a social media best practices guide specifically tailored for the Huntco brand, a campaign that would run for the duration leading up and slightly after the new site had launched as well as a set of speculative designs for bike racks into the future.

The project effectively elevated the image of a blue-collar operation to that of a design-savvy Portland trendsetter.  We’re eager to see what comes next for Huntco!

 

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