Verizon at CES | A Tale of Techno-Camouflage
Verizon’s 4G LTE mobile technology is fast, so fast that the infrastructure at industry shows often are inadequate to demonstrate it.
This problem made 2012 International Consumer Electronics Show the perfect landscape for experience design agency Downstream and idea-to-reality accelerator Con Cor Design to help Verizon leap hurdles in showcase design. The objective was to wire the wireless phones on display with a closed loop cellular network which would give participant a simulation of the network speed. The challenge was to make this wire inconspicuous by embedding it inside the retractable security tether.
When Downstream first approached CCD, the initial concept called for a simple tethering system for the cables. CCD identified the need for a more robust design.
Con Cor Design corresponded weekly with Verizon’s internal engineers on ensure the coupling design for the demonstration device aligned with the closed cellular loop. The CCD team then created several options compatible with the wide range of device form factors.
CCD refined the five of clients’ favored concepts to further explore form, fit and finish. As there were several collaborators involved with the CES project, CCD made efforts to ensure the riser designs were well integrated into existing architecture at the show space.
Verizon chose to have two out the five of the concepts prototyped. Con Cor Design managed the fabrication of the parts with its local vendor FAB PDX. Verizon loved the prototypes so much that they asked that CCD redesign the product mounting puck to accommodate additional products and increased the FAB PDX manufacture order from 4 to 110.
The modified puck system reduced the complexity of the puck from five parts down to just two, lowering production costs. In a last-minute addition, CCD collaborated with Downstream and FAB to create a riser that would house an interactive tablet.
Verizon installed the finished deliverables days before the 2012 International CES opening day. Nearly 153,000 people had the chance to come up and try out the new 4G network enabled phones, including Verizon CEO Lowell McAdam, who gave the one of the riser pods a whirl during a product demonstration.