Smart Watch | Product Design
Before the Apple Watch, many companies were already well into the deep waters of wearable research. A leading technology company had engaged with us and one of our research partners to develop what would become a deeper dive into the future of wearables.
The goal was to make partner with fashion brands like Kate Spade, Burberry, Louis Vuitton, etc. to turn wearables into acceptable fashion versus a passing trend among techno-socialites.
This started with investigating the form factor with a “sky’s the limit” set of blinders. We looked to fashion, military, fine art, the bleeding edge of technology, pop culture, and beyond for form cues. This led to a wall of drawings and a ton of possibilities.
Next up, by looking back at the target brands, we could determine the top 3 form factors to go with. These included a silicone encapsulated sport band, a more organic yet sporty face, as well as a faceted design. This led to additional investigations against the function of the required integrated technology as well as the patterns and color cues.
Finally, we created the final reference design in tandem with the Chinese vendor that would take care of the fabrication of the parts to create the final form.