In 2017, AMD acquired Nitero, a fabless semiconductor company developing high performance, low power 60GHz CMOS solutions. The announcement was made at the VR World Congress 2017 by the AMD team.
“Fast. Faster. The fastest. These are the key tenets AMD’s Corporate Vice President and Head of Alliances at Radeon Technologies Group, Roy Taylor wanted to underscore about AMD’s new wireless VR acquisition, Nitero. “We’re going to be the fastest, no one is going to be able to touch us.”
In a last minute dash, CCD made a great connection with Nitero and was requested to help drive the marketing efforts surrounding the acquisition announcement through a reference design of the technology.
We explored visualizing the wireless VR technology through the lens of AMD design cues via their Radeon line of graphics cards. The illustrated vision was ultimately used to inform the 3D assets and renderings that would be featured at the event and help lay the foundation of the announcement. The final developed concept would, in turn, allow AMD to look like the hero…and ultimately win over the discriminating technophile audience.
AMD was absolutely ecstatic. The event is an exciting milestone for the team at AMD as they start paving the way as leaders in implementing mobile and wireless virtual reality.
Creative Direction
Styling Research
Concept Design
CGI
Production Development
