Nike | Pegasus Turbo
In 2017, Eliud Kipchoge ran the fastest marathon ever. 2:00:25. That’s two hours, twenty five seconds to run 26.2188 miles (42.195km)
Nike contacted CCD to take this vision to the next level for the Nike Soho store. When we met with the Nike team, the product team had mocked up this visual assemblage of a flight-wing thruster as material and emotional reference. The concept of the sculpture was to “showcase the concept of speed and innovation through the metaphor of “augmentation“.
The other awesome part about this was that the team was developing the store based on this idea of technology + Neo-Tokyo design language with a huge influence from acclaimed Japanese artist Hajime Sorayama. We just so happened to be heading to Tokyo a week from when we got the call that we won the job. It also just so happened that Mr. Sorayama was having an exhibition at Nanzuka Underground a mere 20 minute train ride from the hotel! Naturally, we went and got a ton of awesome photos of the show.
Flash forward through the amazing amount of great collaboration from the team, we developed one of the most beautiful impact moments in CCD’s history.