Anthem Memory Care | Beacon of Hope
“Alzheimer’s is the most common form of dementia, a general term for memory loss and other cognitive abilities serious enough to interfere with daily life. Alzheimer’s disease accounts for 60 to 80 percent of dementia cases.
Alzheimer’s is not a normal part of aging. The greatest known risk factor is increasing age, and the majority of people with Alzheimer’s are 65 and older. But Alzheimer’s is not just a disease of old age. Approximately 200,000 Americans under the age of 65 have younger-onset Alzheimer’s disease (also known as early-onset Alzheimer’s).” – Alzheimer’s Association
Anthem Memory Care is a facility that specializes in providing the highest quality care, comfort and support to individuals living with cognitive impairment and their families.
CCD was approached by Rob Off to design the lamps that would live outside the care facilities. These lamps would become a visual metaphor for the “light in the dark” and represent a beacon which Anthem holds for it’s clients as well as a physical manifestation of the brand itself.
The initial drawings made use of metaphors such as a shepherd’s crook and lighthouse proportions. We really focused on just the head of the lamp as it would inform the general aesthetic of the rest of the lamp. So we started there and worked our way down.
After a design was selected, we attached a base to the design that would offer continuity of the brand to the message as well as create something that would be visually compelling.
The 3D model represented the final design direction to inform the fabrication that Rob and his team would use for fabrication and installation.
The bottom of the lamp included a cast ring that had their brand keywords debossed into the surface: “Love | Protect | Engage”.
These lamps represent not only the Anthem Memory Care brand, but they represent hope and guidance for the individuals and families that see them; providing a little more light in the dark.